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Money is a vote for the future.
The power of where we spend
Our dollars speak long after we spend them.
Where you place your dollars is extremely powerful: what institutions we use for our checking and savings, how, what, and where we consume products, what we invest in, who we boycott.
One recent example — and cautionary tale for corporate America — is Target, who’s had a 65% drop in value as of 2025, from $129 billion to $45 billion* , in large part driven by boycotts tied to their rollback of DEI commitments.
*Read the Forbes report.
This win took time and commitment from the masses saying “no, thanks, we’ll take our business elsewhere” and speaking loudly with their money.
Read the Forbes report.
“Let’s collectively put that money in the future we want to see.”
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